Hamraa IPs
Film editing
Campaigns
Careem®
This campaign begins with a teaser ad promoting the "Coldest Taxi in Iraq." This teaser sets the stage by emphasizing the comfort and uniqueness of Careem Taxi. Following this, the campaign includes four comparison ads that highlight key aspects where Careem Taxi stands out against other taxis in Iraq. These aspects include Safety, Quality of the Taxi, Quality of the Driver, and Overall Experience. Each ad focuses on showcasing the superior attributes of Careem Taxi, aiming to position it as the best choice for riders seeking a safe, high-quality, and reliable taxi service.
- CLIENT Careem IQ
- CATEGORY Campaigns
- Production house AWJ
- Role Visual Key
Campaign Crew Overview
Client: @careemiraq, @careemkurdi | Production House: @awj.intl | Producer: Leo (@leo.raiden) | Director: Mohammed Khalid (@moh.algharb) | 1AD: Mohammed Shany (@shany.saad) | DOP: Ammar Jamal (@amar_jamal4) | Art Director: Mohammed Hayal (@mohammed_hyal) | Stylist: Baqir Chasib (@baqir_chasib) | Makeup Artist: Fadia (@fadia.mkp) | Creative Director: Taha Ahmed (@taha98ahmed) | Visual Key: Omar Hussain (@omarhusn) | Post Production: Ghaith (@g1ith) | Color Grading: Tony (@tony.ameer) | CGI: Khalid Mohammed (@khalid.almosawi_) | Voiceover: McLeego (@mcleego) | Line Producer: Ali Muhannad (@joevsthetime) | PR/Logistics: Harith Nassar (@harithalnassar) | 2AD: Murtada (@ms_o7i) | Casting Director: Mariam (@maryyamw) | Focus Puller: Sharaf Aldeen (@sh..araf1) | Camera Assistants: Mustafa (@mustafa_bardok), Murtaza (@iedb.x) | Lighting: Hayder (@hayder_jamel), Mohammed (@hmode_rmf), Hussein (@h4_sen) | Key Grip: Husham (@husham_b313) | DIT: Ameer (@video_graphey) | Stills & Photography: SAM (@samgloww) | Photography Assistant: Abdulrahman (@0yl6) | Prop Master: Abbas (@abass_muayid) | Special Effects: Dargham (@dargham_22) | Assistants: Ali Qasim (@2_wgg), Karrar Hasan (@_3koxr) | Location Manager: Mahdi (@mjl__5) | Production Assistants: Ali (@_ali.f.0), Mohammed Ajmi | Transportation: Ali (@c.8dv), Yahya (@q3w_w) | Catering: Sajad (@11_srk) | Stylist Assistant: Karar Moury (@karar_moury) | Technical Support: Mahmood (@mahmood_alkado), Hasan (@hzs.2000)
